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Abacus helps publishers, membership organisations and media brands grow audience engagement and recurring revenue through intelligent digital experiences.

Our AI-enabled cloud platforms bring together content, commerce, subscriptions and audience data into a single ecosystem, helping organisations better understand their customers, adapt to changing market demands and deliver more personalised experiences across every channel.

Trusted by organisations worldwide, Abacus supports digital growth through configurable, scalable technology designed to reduce complexity and accelerate innovation.

 

ADvance – Customer Data Platform

ADvance is Abacus’ award-winning Customer Data Platform, designed to help organisations acquire, engage and retain audiences more effectively.

Key capabilities include:

 

  • AI-powered churn prediction and propensity scoring
  • Audience data capture and unified customer profiles
  • Personalised offers, communications and digital experiences
  • Configurable subscription products, bundles and pricing

ADvance gives teams the flexibility to respond quickly to evolving audience behaviour and commercial opportunities — all from one scalable platform.